ALL EFFORT
This is my workshop. By trade I run growth, marketing, and revenue operations. Here I build my own products: marketing systems, data products, and a jar that measures the sauce for you.
The Builds
Four products, built end to end.
Signal52
An AI market-intelligence pipeline on Google Cloud. It scores about 3,000 tickers a day across 25+ technical signals, backtested against a 10,000-ticker universe. AI workflows then write, rank, and publish without me: the daily site briefing, plus daily image and video posts to Instagram at @signalfiftytwo.
I wanted to know how far an autonomous publishing system could run unattended, and what guardrails it needs before I would trust it.
ElderCareCosts
Real prices for U.S. elder care. 473,000+ inspection records from CMS and 51 state licensing agencies, with cost medians shown before any form asks for a phone number.
The big referral sites hide prices until you hand over your number. I built the opposite and made trust the growth model.
PantryFlex
A physical product. 16-oz glass jars with recipe ratios UV-printed as fill lines, drawn from 2,500+ published sauces that each cite their source. Pour to the line, shake, done.
I wanted to test offer design and conversion copy on something harder than software, a $39.99 object that has to survive shipping and a kitchen.
Operating Principles
The Operator
All Effort is the independent workshop of Henry Hwong. I spent 15+ years as an operating executive in growth, customer acquisition, and revenue operations for subscription and consumer financial services businesses. The career details are on LinkedIn. These projects are what I build on my own time, to answer my own questions.